Brand Story

The Fed brand was founded in 1997 by Mr. Yang Jingming,the former president of fed group.

Since 1974,he has been engaged in the development andsales of women's fashion shoes. He has established astrong reputation in European countries, China, Japan and Australia.

Initial establishment


Fed, which pays equal attention to fashion and quality, has accumulatedmany years of shoe-making experience and constantly pursues the perfec-tion and comfort of details.

While adhering to the fine craftsmanship of ltalian traditional hand-madeshoes, it also introduces scientific and technological computer data todemand perfection.

Quality Comfort Fashion