Brand Story

The Fed brand was founded in 1997 by Mr. Yang Jingming,the former president of fed group.

Since 1974,he has been engaged in the development andsales of women's fashion shoes. He has established astrong reputation in European countries, China, Japan and Australia.

Initial establishment

FED品牌系FED集团原总裁杨景铭先生于1997年创立的。他于1974年即从事时尚女鞋开拓与销售，并在深具文化底蕴的欧洲各国，中，及日本、澳大利亚中，建立了强实的口碑与信誉。

Fed, which pays equal attention to fashion and quality, has accumulatedmany years of shoe-making experience and constantly pursues the perfec-tion and comfort of details.

While adhering to the fine craftsmanship of ltalian traditional hand-madeshoes, it also introduces scientific and technological computer data todemand perfection.

Quality Comfort Fashion

时尚与品质并重的FED品牌积累多年的制鞋经验，不断追求细节的完善与舒适，在坚守意大利传统手工制鞋之精良工艺的同时，亦引援了科技化的电脑数据以要求完美为依归。